Shops have denied claims by BlackBerry boss Thorsten Heins that some the company’s new Z10 smartphones have sold out.
Thorsten Heins shows off the new BlackBerry Z10 (left) and the Q10. Photo: Getty
In an interview this week, Mr Heins hailed the success of his company’s new
phones, saying that sales in the UK were “beyond expectations”.
Talking about the Z10 - one of two new BlackBerry
handsets unveiled last week - he added: “White is sold out already. The
black is hard to stock up again. It’s very encouraging.”
His comments generated a great deal of positive press coverage about sales of
the new products, seen as a make-or-break bid to regain some of the ground
lost out to Apple’s iPhone and Google’s Android.
Staff at Phones 4U, the exclusive UK supplier of the white Z10, said that they
have not sold out of the handsets.
When the website Mobile
News contacted the retailer’s customer services and two of its retail
stores, all of them said the white handset was still in stock.
One store in Leeds and one in Manchester said they had handsets available for
immediate purchase and collection, with one saying they had “loads left”.
Stores in London contacted by the Daily Telegraph said they had “plenty left”.
My Heins made the comments in an interview with the Associated Press in the US, where the phones are due to be released in mid-March.
The comments will lead to accusations that Mr Heins is trying to talk up sales of the handsets.
BlackBerry have so far failed to reply to requests for a comment.
Following last week’s launch, analysts were generally cautiously optimistic about the announcement of two new handsets, the Z10 and the Q10, as well as the new BB10 operating system.
The new phones were considered to be a large, if belated, step forward for BlackBerry, the company formerly known as Research in Motion. Whether it is a big enough step forward to regain the huge amount of market share lost to BlackBerry's competitors is a much more difficult question to answer.
Stores in London contacted by the Daily Telegraph said they had “plenty left”.
My Heins made the comments in an interview with the Associated Press in the US, where the phones are due to be released in mid-March.
The comments will lead to accusations that Mr Heins is trying to talk up sales of the handsets.
BlackBerry have so far failed to reply to requests for a comment.
Following last week’s launch, analysts were generally cautiously optimistic about the announcement of two new handsets, the Z10 and the Q10, as well as the new BB10 operating system.
The new phones were considered to be a large, if belated, step forward for BlackBerry, the company formerly known as Research in Motion. Whether it is a big enough step forward to regain the huge amount of market share lost to BlackBerry's competitors is a much more difficult question to answer.
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